How to Attract Relocating Buyers During the Holiday Season

The holiday season may seem like an off-peak time for real estate, but for many buyers, it’s the perfect opportunity to find a new home before the New Year. Relocating buyers, whether moving for work, family, or lifestyle changes, are often highly motivated to make a purchase during this time. If you're planning to sell your home, especially in a desirable location like South Shore, now is the ideal time to appeal to this growing segment of the market.

Here’s how to effectively attract relocating buyers during the holiday season:

1. Highlight Proximity to Key Amenities

Relocating buyers often look for homes that offer easy access to amenities like schools, healthcare facilities, and public transportation. In South Shore, proximity to Boston and major highways makes it a prime spot for commuters and professionals. Make sure to emphasize the home’s convenient location in your listing, whether it’s close to major job hubs, shopping centers, or even recreational spots like beaches and parks. Out-of-town buyers are often unfamiliar with the area, so showcasing these benefits helps them see the value in your property.

2. Showcase Your Home’s Move-In Readiness

Many relocating buyers want to avoid the hassle of renovations or repairs, especially when they’re moving across state lines or from a distant location. Highlight your home’s move-in readiness by addressing any needed maintenance, repairs, or cosmetic updates before listing. If your home is in great condition, make sure your listing emphasizes it—terms like “move-in ready,” “well-maintained,” and “newly updated” will stand out to buyers looking for a smooth transition.

3. Leverage Virtual Tours and Digital Marketing

When attracting relocating buyers, especially those from outside the South Shore area, virtual tools become crucial. Offering high-quality virtual tours, video walkthroughs, and interactive floor plans can give out-of-town buyers a better sense of your home without having to physically visit. Make sure your online listing includes plenty of high-resolution photos and detailed descriptions, so potential buyers can visualize themselves living there.

Working with an experienced real estate team like Jared Erhart Real Estate can also help you ensure your listing is optimized for search engines and marketed effectively across multiple platforms to reach a broader audience.

4. Highlight Seasonal Comfort and Curb Appeal

Relocating buyers may not have the luxury of waiting for warmer weather to purchase a home. Even though it’s holiday season, your home can still shine with some thoughtful staging and curb appeal. Decorate your home tastefully for the season, focusing on warmth and coziness. Small touches like a wreath on the door, tasteful holiday lights, and a welcoming fireplace can create a memorable first impression.

Additionally, ensure your walkways are clear of snow or debris and that your landscaping looks as neat as possible. A well-maintained exterior shows relocating buyers that your home is cared for, even during the colder months.

5. Highlight Family-Friendly Features

For many relocating buyers, especially those moving to be closer to family, South Shore’s family-friendly communities are a major draw. If your home is located near top-rated schools, parks, or family-oriented activities, make sure to highlight these aspects in your listing. Provide information about local schools, daycares, or extracurricular activities that appeal to families. A family-friendly layout with spacious bedrooms, a backyard, and nearby amenities will catch the attention of buyers with children.

6. Offer Flexible Showings and Accommodations

Relocating buyers may have limited availability to view homes, especially if they’re traveling from another state or managing a tight schedule during the holidays. Be as accommodating as possible with showing times, including evenings and weekends, and consider offering virtual showings for buyers who can’t visit in person. The more flexible and responsive you are to their needs, the more likely they’ll be to prioritize your property.

7. Partner with an Agent Who Understands Relocation Needs

When selling your home to relocating buyers, having an agent who understands the nuances of relocation is key. The Jared Erhart Real Estate team has extensive experience working with out-of-town buyers and can help you position your home to attract their attention. From providing detailed information on the local market to helping potential buyers navigate the logistics of moving, your agent will play a vital role in making the transaction smooth and successful.

8. Market Your Home as a Holiday Deal

Many relocating buyers want to move quickly before the New Year, and marketing your home as a “holiday deal” can capture their attention. Consider offering incentives, like covering a portion of the closing costs, providing a home warranty, or even including some of the home’s furniture or appliances. By sweetening the deal, you make your home even more attractive to buyers who are on a tight timeline and looking for value.

9. Provide Local Insights

Relocating buyers often need more information about the community they’re moving to, so offering local insights can set your listing apart. Include information about nearby attractions, seasonal events, and local lifestyle benefits. Buyers may not be familiar with what South Shore has to offer, so helping them picture life in the area—whether it’s holiday shopping in local boutiques or enjoying a snowy day at nearby parks—can create a compelling story for your home.

10. Price Competitively

Finally, pricing your home right is always key, but it’s especially important when targeting relocating buyers who may not be as familiar with the local market. Work with your real estate agent to ensure your home is priced competitively while still reflecting its value. A well-priced home can move quickly in the current market, helping you close the deal with motivated relocating buyers before the New Year.

Final Thoughts

Selling your South Shore home during the holiday season doesn’t have to be a challenge, especially when you’re targeting relocating buyers who are ready to make a move. By emphasizing the unique aspects of your property, offering flexible options, and marketing effectively, you can attract out-of-town buyers and get your home sold in time for the New Year.

If you’re ready to sell your home, the Jared Erhart Real Estate team is here to help. Contact us today to get started!